the social media landscape 20101 If you arent on YouTube yet, better make you are soonI just came along a nice blog post by Drew McLellan, Social Media Cheat Sheet, where he presents the Social Landscape created by CMO.com. The sheet shows what social media can be used best depending on your personal aim. The bottom line conclusion for me is that you have to make you will be on YouTube to gain most from social media. [click to read more…]

{ 0 comments }

In my previous post I already indicated it is no longer a questions whether or not you want to use social media, because others are using it already. You will just have to follow your brand. The following YouTube movie shows clearly what’s going on. Some figures are already outdated, but for me that doesn’t matter. Besides it has a great addicting beat …. Have fun!

Reblog this post [with Zemanta]

{ 0 comments }

Whether or not to use social media is no longer a question

The increasing social media landscape

by Peter Horsten on February 16, 2010

A recent study carried out by Manpower Poland shows that 60% of Polish businesses don’t feel the need to use social media (in Polish only). I don’t think this result is applicable to Poland only. In general a huge amount of companies is still reluctant to use social media. But in my opinion this is no longer a real choice. Just because others are using social media every business and institution has to be aware of their impact. A strong brand can be heavily damaged if you don’t act in time. [click to read more…]

{ 0 comments }

Try the other way to have more fun

by Peter Horsten on January 30, 2010

20100130 Snowfun (36) 500px

In our daily live we tend to chose the easy way. Like sheep we follow the others. We chose the known paths.

People who know me probably agree that from time to time I try the off the road track.

Today my 4 year old son made me realize why. [click to read more…]

{ 0 comments }

Looking for the right blog editor

by Peter Horsten on January 28, 2010

Windows Live Writer thumb Looking for the right blog editor Managing to write on four blogs is not an easy job. Especially not because my days are rather busy. That’s one of the reasons I like to write blog posts while travelling. Some time ago I installed WordPress for iPhone 2 and for some time I was really happy. Unfortunately, recently I noticed the application deletes and changes posts, content of a saved post shows up when I start changing another existing post. That’s why I decided to continue searching for the right editor for my iPhone and meanwhile I decided to look for a desktop editor as well.

[click to read more…]

{ 0 comments }

Travelling to meet people and for inspiration

by Peter Horsten on December 13, 2009

Currently I am travelling by nighttrain to the GOYELLO office in the South of Poland, Gliwice. The good thing of travelling by train is that I can relax. It’s pure time for myself. Time I use for blogging, thinking, inspiration and to stay in touch through social networks. I force myself to be outside focussed by taking pictures of what I meet during such trips. I am curious what this trip will bring. [click to read more…]

{ 0 comments }

The draft of the Polish economic reform seems to be ready

by Peter Horsten on December 8, 2009

Poland’s Economy Ministry finished the works on its project of economic reform containing 98 draft bills meant to remove red tape and burdens for Polish businesses. It promises life will become a lot easier for Polish businesses. This can be read today in Puls Biznesu. Unfortunately we still have to wait a while. The final decision making needs still a lot of consultation. [click to read more…]

{ 0 comments }

Today we celebrated GOYELLO’S 3rd birthday

by Peter Horsten on November 30, 2009

 Today we celebrated GOYELLOS 3rd birthdayToday we celebrated that 3 years ago my business partner Arie and I started GOYELLO. It started with arranging all the needed bureaucratic matters in Poland. After that remarkable trip, we almost missed the plane, many things happened. And yes, from time to time somebody missed a plane, including clients.

Then we were just with the two of us, together with a dream.

Today GOYELLO is a Polish-Dutch software company with offices in Poland (Gdańsk/Sopot, Gliwice and Warsaw) and in the Netherlands.

We employ almost 50 people, mainly professional software developers, graphic designers and business consultants. We are serving over 50 clients in The Netherlands, Belgium and Poland.

It’s a good habit in our office to celebrate our successes, so we did today. Together with all the colleagues who made this happen we had a nice cake.

{ 0 comments }

in flight As a Dutch guy living in Poland I meet many foreigners who visit Poland for the first time. In my previous post I already mentioned that they are mostly positively surprised about the Polish beauty when they arrive here.

I would like to invite everybody to stay surprised. Especially when you plan to do business, but also as a tourist. You shouldn’t think everything abroad is the same like at home.

Enjoy the differences without any preoccupations. Try to understand why things are different instead of thinking things are bad or strange. Combine the best of both worlds.

Creative Commons License photo credit: t.blue

[click to read more…]

{ 0 comments }

Poland is so beautiful, but in Europe nobody knows

by Peter Horsten on November 29, 2009

Everytime I meet non Polish people who are visiting Poland for the first time the conversation is more or less the same. All people express how surprised they are when they see for example Warsaw, Cracow or the Gdansk Old Town. Due to the limited amount of (positive) news about Poland in the West, most people still expect to see a poor, grey and dirty country. Fortunately we know better.

Good to know that years and years ago many ships from Western Europe were visiting the harbor on this picture. The crane (un)loaded these ships.

I will continue my Poland promotion. Come and see it!

{ 0 comments }